Healthcare: The Darling of CES

Jeff Erb and Michael Baliber from Healix attended CES at the start of the year. You might be wondering, why is Healix attending a consumer electronics show? Well, we need to understand how consumers will engage in the near and long-term future, and CES provides a glimpse of next to market technologies and how consumers will engage with those technologies. If we don’t know where consumers attention will live, we can’t build innovation solutions to drive business results for our clients.

Jeff shared some key observations from the show with the industry via PM360, where he highlighted new technologies for pharma companies to keep in mind to reach or engage patients, caregivers and HCPs. Read the article.