Axelle Basso-Bondini Named One of the 2019 PM360 Elite 100

PM360 has named senior media planner Axelle Basso-Bondini as one of the 2019 PM360 ELITE 100 in the Leader of the Future category. Now in its fifth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

Read more about why Axelle was selected for this honor on PM360.

The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact to the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 17 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.

“The 100 individuals and teams we selected this year are truly worthy of being called ELITE,” says Anna Stashower, CEO and Publisher of PM360. “Each of them is at the forefront of their respective fields and are leading this industry in exciting and new directions. We are beyond excited to celebrate their achievements and provide the industry the chance to get to know them a little better.”

The winners were profiled in PM360’s May 2019 issue. You can read the profiles online at https://www.pm360online.com/the-2019-pm360-elite-100.

Axelle and the rest of the winners will be honored at a celebratory event on Tuesday, July 16th in New York City at the rooftop bar 230 FIFTH.

MM&M and PRWeek Release Top 50 Health Influencers

Jeff ErbJeffrey Erb, president, HealixGlobal, was named to the Top 50 Health Influencer list compiled by MM&M and PRWeek.

As president of IPG media firm Healix, Jeffrey Erb understands how the pharma advertising world is changing and what opportunities that presents.

“What I find exciting about the industry is that it’s going through a significant amount of change,” he said in August.“What we do is really push people out of their comfort zone. We’re constantly looking at things differently and figuring out ways to evolve with the way the world is evolving and that is where you find your agency’s differentiation.”

As the industry changes, it gives healthcare agencies the chance to push boundaries in a sector that is traditionally more conservative, Erb said. He is also actively trying to make the industry better, helping form a consortium for media buyers in the point-of-care sector.

He has led Healix since April 2016. Before that, his career jumped between film production companies and marketing firms.

On the marketing side, Erb has recently worked at Digital Brand Expressions, Alliance Life Sciences, and Harte-Hanks, among others. He has also cofounded two production studios, Ironbound Studios Minnesota and Framelight.

For the list of Top 50 Health Influencers, click here.

Jeffrey Erb named DTC Innovator 2018

Jeffrey D. Erb, has created a culture of innovation at HealixGlobal — status quo is not in our vocabulary. He constantly encourages his team to look for ways to adjust our thinking and that of our clients to break down barriers and expand the reach of our clients’ brands.

Jeff is changing healthcare media buying with the incorporation of psychological and behavioral data to improve targeting and engagement – something that has been elusive in this highly regulated industry. He is responsible for organizing this move to bring unprecedented levels of qualitative and quantitative analytics to the forefront of the creative planning process through the development of Healix’s proprietary analytics tool, DNA. DNA allows us to layer traditional qualitative marketing data with the psychology of human qualitative engagement and allow us to see not only the what, where, when and how people engage with a communication program, but also the “why” people engage the way they do — all anonymously and within HIPAA guidelines. This gives brands a tool to better understand how their messages are driving openness to recommendations and, ultimately, scripts.

Jeff was honored at the awards reception held October 9 at the 2018 DTC Forum on Social Media & Technology.

For a list of all honorees, click here.

Jeffrey Erb & Luigi Camacho Named to PM360 Elite 100

PM360 ELITE 100 recognizes individuals and teams in the healthcare and life sciences industries who are making the most impact. This year, two members of the Healix team were honored to be recognized.

Jeff ErbJeffrey Erb, president of Healix, was name a Transformational Leader. Jeff has fostered a strong corporate culture at Healix that emphasizes collaboration and innovation. In the short 2 years since Healix was formed, he has doubled the agency’s client listRead more about what makes Jeff stand out here.

 

Luigi Camacho, media planning supervisor, was named a Leader of the Future. “Luigi doesn’t over delegate and doesn’t micro-manage,” explains his manager, Scott Cofsky, vice president of Media Strategy. “He creates a balance that leads to an independent team. He teaches them so they can be successful in their roles and creates opportunities for the team to learn and grow in a supportive environment.” Luigi was also the first recipient of Healix’s ACE Award for Innovation. Read more about Luigi here.

You can see all the honorees on PM360’s website.

MOMA Awards Finalist in 2 Categories

The MOMAs celebrate the brands and agencies delivering the best campaigns and strategies that are leading the way in mobile.

We are so proud to be a finalist with our client Merck Animal Health and partner Jun Group in The Drum MOMA Awards for Most Effective Mobile Advertising Campaign and Mobile Sales Promotion/Lead Generation/Direct Response Strategy!

We are looking forward to the award ceremony on May 17th in London to find out who the winners are. To see all the nominees or learn more about The Drum MOMA Awards, go to www.momas.co.uk.

Healix Named Humanitarian Organization of the Year by Healthcare Marketers Exchange

Healix is honored to be named Humanitarian Organization of the Year by Healthcare Marketers Exchange.

Giving back is ingrained in the culture at Healix, IPG Mediabrands’ healthcare-focused agency. Being part of the healthcare space requires a level of concern for the well-being of others, but at Healix it is more than just concern. There is a strong commitment from all levels of the organization to improve the lives of those in our communities – on a local and global level.

At the helm of the team is Jeffrey D. Erb, President of Healix. Jeff leads by example, rolling up his sleeves to pitch in and constantly encouraging people to get involved either with Healix’s initiatives or some of their own.

Erb stated: “I am moved by the passion our team has for improving the lives of others. Whether it is in their work as media planners and strategists connecting patients and caregivers with pharmaceutical brands or volunteering their time to pack school supplies for children living in shelters, they are committed to helping people they’ve never even met. The truth is, my team inspires me – every day.”

The decisions about which organizations and events to support come directly from the team. The staff expressed interest in opportunities to help families and children in need, as well as medical conditions that touch some of them personally.

In the one year since Healix’s formation, the company has:

  • Stocked shelves at The Food Bank of New York City
  • Held a holiday gift drive for underprivileged children completing wish lists for New York Cares
  • Used a football pool to raise money for the American Heart Association
  • Read one-on-one with children in need at Pajama Program
  • Hosted a school supply drive and volunteered time to pack backpacks for Volunteers of America’s Operation Backpack
  • Formed a JDRF/One Walk team to raise funds and awareness for Juvenile Diabetes Research Foundation (JDRF) and Type 1 Diabetes (T1D).
  • Planned an office back sale to support the JDRF walk team fundraising goal.
  • Planned a diaper and supply drive for the Texas Diaper Bank to aid those displaced by Hurricane Harvey.

The key is that Healix as a whole is supportive of its staff volunteering, which includes taking time out of the workday to volunteer or plan volunteer activities.

Read more about Healix’s charitable efforts and why it won this award.

Healix will receive the award at the AMM Nexus/HME Humanitarian Awards Dinner on March 27, 2018. For information on the award ceremony go to http://www.ammonline.org/nexus-registration.

DNA Changes the Game for Healthcare Media Campaigns

Healix Launches Global Pharma Media Planning Tool

New York, NY: Healix, the healthcare focused media agency from IPG Mediabrands, announces the launch of DNA, a healthcare calibrated planning tool that collects emotional and scientific data from real people and transforms it into smart, targeted media solutions. DNA allows Healix to go beyond the who, what, where, when and how people engage – and get to the “why” people engage the way they do.

The DNA platform, in accordance with HIPPA, anonymously gathers emotional data directly from patients and caregivers.   Gaining insights from its database consisting of a connections panel of thousands of consumers across the globe, DNA allocates media decisions based on psychological data gathered about patients regarding which media influences them to take actions, such as researching treatment medication, talking to a doctor or filling a script. Additionally, DNA recommends an optimal media mix to drive a brand’s business objective.

From a healthcare professional perspective, DNA revolutionizes the physician path to script. The platform is home to a dedicated connections panel of doctors across specialties which allows unprecedented insight into how Doctors use consumer media, how Doctors notice and process physician efforts and media, and which elements are most effective in driving openness to recommendation and finally scripts. With a database of in-depth physician insights, DNA provides list matching functionality and helps identify the best way to frame the message at a time when they are most receptive to receive that message. The insights gained allow marketers to engage HCPs as individual people, not just as a profession.

When we understand why people engage, we are able to build more effective media campaigns for both consumers and HCPs. While I may look very much like another person from a demographic profile perspective, the reasons that I make the decisions I do will ultimately be different.” says Jeffrey Erb, president, Healix. “Those are the insights that DNA provides. The DNA tool is applied to all of our customers’ campaigns during the planning stage and the insights derived drive each media strategy to help us exceed our clients’ expectations.”

Michael Baliber, senior vice president, Healix, adds, “Our DNA tool helps our team develop the optimal media mix to drive a brand’s business objectives.  It outlines which media channels influence patients, caregivers or doctors to take actions, such as researching treatment medication, talking to a doctor or writing a script. Those insights, when aligned with campaign objectives, create overwhelmingly effective media campaigns.”

To learn more about DNA or how its powerful insights can be put to use in your next campaign, contact Healix at info@healixglobal.com or watch our DNA video here.

 

Lauren LaCorazza Named Cynopsis Rising Star

Lauren LaCorazza, Media Planning and Strategy Supervisor, was named a 2017 Cynopsis Media Rising Star. Cynopsis Media’s Rising Star program honors stand-out performers, innovators and emerging leaders in the media industry. They may be 30 years old or younger, but with their passion, talent and creativity, they are paving the way to the future.

One of the many reasons Lauren was bestowed with this honor is her natural ability to cultivate strong relationships. She genuinely cares about the growth and success of those around her. Lauren continually works with more junior staff, even those not on her direct team — not because someone told her to but because she wants to see them excel.

She truly wants her clie
nts to succeed as well. She will do everything in her power to ensure it happens. Not just for the account as a whole, but for the individuals she works with on the client side.

When asked to describe Lauren, her colleagues use words like “mentor,” “collaborative” and “forward-thinking.”

Lauren, along with the other recipients, will be recognized at an awards ceremony on September 15th. Click here to see all of this year’s Rising Star honorees.